A group of doctors was forming a new eye care franchise and needed a name that was unique, easy to remember, and clearly explained their services. After brainstorming over 50 company names, the standout winner was Clarity Vision. I then took that name and created the brand identity, including the logo, color palette, typography, photographic style, and consulted on signage creation. One of the largest parts of the brand’s touch points was the website, for which we created a very modern look with the goal of attracting a younger, professional demographic.

Hats worn: Research, Brand strategy, Branding, Brand naming, Concepting, Visual design

Created at COCG Agency