“Seeing is believing” is the Eye Care Associates slogan. That meant the site needed bring the experience a customer would get in an office onto the web – characterized by the utmost quality and latest style options. One of my favorite features is the frame search and in-store try on request, which allows users to browse their inventory, find a few pairs they like, and have them waiting for them when they walk into the selected office.

Hats worn: Research, Concepting, Prototyping, Visual design

Created at COCG Agency